Who we are


Our core purpose is delivering exceptional value to our customers. We make this possible by applying "logical thinking" to every step, resulting in seamless collaborations and shared success.

ABOUT HUBLOG

After many years of experience working with world-class companies and customers, our team at HuBLOG decided to establish ourselves as a leading provider of best-in-class management consulting services.

We specialize in transformation solutions, utilizing our unique run to target methodology to achieve optimal results that align with your specific needs and expectations.

Unlike other consulting firms that often leave you with high-level plans, Hublog goes the extra mile:

We help you implement and operationalize those strategies, ensuring real-world success.

Our center of excellence, led by seasoned industry, process, and subject-matter experts, conducts a comprehensive assessment of your current situation and business priorities. We then develop robust strategies that are adaptable to changing market needs.

Our consulting engagements are led by experienced professionals across various industries, processes, and specific areas of expertise.

They are supported by world-class infrastructure, a vast knowledge base of best practices, a global network of leadership connections, and unparalleled intelligence on industry categories, commodities, and markets

We don't stop at recommendations. We follow through by implementing solutions using managed services or technology, staying with you until you maximize your potential gains

Our consulting services empower you to chart and implement a clear roadmap for change. Whether you need to assess your current state, identify gaps, find the perfect solution, or execute and realize tangible bottom-line results, we are here to guide and support you every step of the way. At the core of our approach lies the transfer of knowledge and experience.

’We equip your team with the necessary skills and expertise to ensure lasting success and continued growth.

BORAN UZUN

Managing Partner

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At Hublog, we strongly believe in Joint Value Creation, collaborating closely with clients to ensure every step of the process delivers tangible benefits for both parties.

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Intelligent, Scalable & Empowering Solutions: Supercharged By Best
In Class Team Members

Hublog’s unified approach to solutions delivery — integrating strategy, action plan and performance tracking — helps clients achieve their strategic, operational and financial objectives.

We've built a unified framework of integrated revenue creation, sourcing, talent management, procurement, spend management and end-to end supply chain capabilities, unrivaled in its depth and scope, supporting our customers and their needs now, and as they evolve.

WHY HUBLOG

Many international and local companies rely on Hublog to solve the most complex business challenges in their industries and achieve ambitious goals. Logical thinking, innovative solutions, unmatched domain and subject expertise, and smart, passionate people propel Hublog to unprecedented scale, strength, and effectiveness.

Hublog is a technology expert and one of the industry's leading sales, procurement and supply chain software implementation partner. Our experts have big scale past real life experience in all possible technology transformation projects. We do not advise on change management actions, if we did not experienced in real life.

The customer is the boss! Customer centricity is at the heart of Hublog's business strategy and culture. Our solutions don't shoehorn our agenda and are instead crafted to the unique strategic, operational and financial requirements of our clients. We are agile in response to market trends, business and economic conditions, and our clients' evolving business requirements

Hublog serves customers in every major industry and sector, in nearly every major market on the planet, bringing together deep vertical expertise earned across +20 years of complex global engagements. We have helped and worked for Fortune 500 and Global 2000 enterprises operate more competitively and more profitably, devising and deploying tech-savvy sales, procurement and supply chain strategies that deliver extraordinary results on a sustainable basis. We played active roles in Merger and Acquisitions as team members and as leader of the transactions. We actively work in IPO processes and experienced best in class exits. Our people come from top universities and leading companies across the globe. They continually build and enhance their subject matter, domain, technical and process expertise through some of the most challenging world-class engagements undertaken anywhere.

This plain, simple fact has propelled our rapid growth. Because we deliver on our commitments, we've earned the trust of an extraordinary roster of some of the world's most successful and innovative companies-best-in-class global market leaders in many categories.
Our work impacts our clients' businesses in the most fundamental ways-cost savings, increased profitability, improved productivity and business agility, streamlined operations, greater capital availability for R&D, retooling and market development, mergers and acquisitions, increased competitiveness, and enhanced business value, among others

We understand the ground game, industry by industry, and bring together people of immense talent and accomplishment into one dedicated team. So you get local insight on a global basis.
Boran Uzun

Boran Uzun

+20 years experience in General Management, Private Equity, Merger&Acquisations, Strategy, Purchasing, Manufacturing, Union relationship, Planning
E2E Supply Chain Management. 7 years expat in USA, Germany; Portorico and France in P&G

Background:
  • G&E –Engineer
  • Procter&Gamble - Supply Chain Director
  • Domino’s Turkey Russia–CSCO, Exit 1- IPO/li>
  • MNG Kargo – CEO
  • Polonez-CEO / Exit 2, M&A
  • Active board memberships: one logistics and transportation company, one QSR company, one FMCG company, one construction company, and one F&B company.
  • Hublog Founder/Partner
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Özlem Kaya Erdem

Özlem Kaya Erdem

Over 20 years of experience in Supply Chain Management, S&OP process, Demand Planning and Forecasting, Production Planning, Warehouse and Inventory Management, Budget Control, Capacity Planning, Lean Process Management, Project Management, Omni-channel supply chain management, WMS and ERP process improvements and transitions, Team Coaching and Mentoring.

Background:
  • Bayer Pharma-Warehouse Chief"
  • P&G-Engineer
  • Danone Dairy-Various SC Manager Roles
  • Trendyol-Supply Chain Director
  • Ebebek-Supply Chain Director
  • Partner, Hublog
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Taner Timirci

Taner Timirci

+20 years of experience in Operations Management, Startup & Scale-Up, Purchasing, Internal Control, Manufacturing, Logistics (warehousing and transportation), E2E Supply Chain Management. 5 years expat in Johannesburg and Dubai with P&G and Reckitt.

Background:
  • P& G – Supply Chain Director
  • Reckitt – Russia Middle East Africa Regional Supply Director
  • Evyap – Supply President
  • Hepsiburada – COO
  • VavaCars – COO
  • Active Board Member DAB Technology and Logistics
  • Timirci Lojistik Founder
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Cahit Güvensoy

Cahit Güvensoy

+20 years of experience to excel in building innovative solutions that maximize customer satisfaction and profitability, both within established companies and through his own entrepreneurial ventures.Extensive expertise in web, mobile, and SaaS technologies, having pioneered leading applications in Turkey.

Background:
  • Arçelik – Software Engineer
  • Maçkolik – Founding Partner, Exit 1 M&A
  • Coretech – Founding Partner, Exit 2 M&A"
  • Figo Para – Board Member
  • Logo Kobi – CEO, Exit 3 M&A
  • Logo Ventures- Managing Partne
  • Founder, Güvenvoy VC
  • Mentor - TT Pliot, Yıldız Kulucka and FuturPreneur Canada
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Özgün Şahin

Özgün Şahin

+18 years experience in General Management, Private Equity, FMCG, Logistics, Express Delivery and in all Commercial functions such as Sales, Marketing, Trade Marketing, Franchise Operations and Customer Experience. Solid and proven experience in both multinational and privately owned, local companies. 3 years expat in Geneva, Switzerland with Procter and Gamble

Background:
  • Alarko Tourism Group – Assistant Brand Manager
  • Procter&Gamble – Senior Sales Director-B4
  • MNG Cargo-Chief Commercial Officer
  • Sendeo – CEO
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Strategy

STRATEGY

At Hublog, we're redefining what organizations can accomplish with our fresh thinking and innovative strategies. As trusted advisors to top global enterprises, we help them achieve their strategic, operational, and financial goals. With our corporate and private equity background, we help organizations define their where to play? and how to win? directions with the right Goals, Objectives, Measures (OGSM). We simplifystrategy to make it crystal clear to everyone and create the right value equation through product, service, image, and technologies best fitting company targets.

  • Blue Ocean Strategy Setting
  • Category Analysis & Activity Based P&L Creation
  • IFRS Based P&L Optimization
  • CEO And Management Team Mentoring
  • Invesment And Investor Search
  • SPA And SHA Consultancy
  • Objectives Goals Strategies And Measures Setting
  • Segment Profit Optimization And Kill & Cure
  • Company Value Analysis
  • Crown Mentoring
  • M&A Legal Consultancy
People Management

PEOPLE AND PERFORMANCE MANAGEMENT

At Hublog, we understand that your people are your most valuable asset. That's why we offer tailored HR consulting solutions designed to enhance performance, engagement, and overall organizational well-being. Our experienced team expertly navigates complex people management challenges, from strategic workforce planning and talent acquisition to leadership development and change management. Partner with us to build a resilient, high performing, run to target workforce that drives your business towards sustained success. Rather than focus on weaknesses, our expert HR consultants collaborate with you to identify and leverage the unique strengths of your people and organizational culture.

  • Organisational Assesment &Re-deisgn
  • Talent Search Process- Matching Check /JD Check
  • Onboarding Process
  • Individual Assessment Process- Discover the strengths
  • Employee Engagement& Loyalty Work-Shops
  • Leadership Trainingt
  • Manager relationship and the new 360 (instant feedback sytem)
  • Bahaviour, Perceptions, Action Plan and Result Coaching
  • Plan/Do/Check/Act Cycle Managemen
  • Logical Thinking / Action Orientation Coaching
  • Performance Management
  • New Generation (Gen X-Y-Z) adjustment: To the Individual and to the Company
  • Mentoring / Crown Coaching and Family Constitution
  • Lead team start-up&teambuilding engagement tool
Commercial Growth

COMMERCIAL GROWTH MANAGEMENT

As a seasoned commercial consultancy team, we unlock transformative growth and profitability for your organization which could be at corporate of start-up/scale-up state. We specialize in core areas of sales, marketing, franchise operations, customer experience, and product management, meticulously analyzing each to craft a winning commercial strategy. Expect data-driven insights into portfolio management, pricing, and cost optimization strategies that boost your bottom line. Our focus on delivering a best-in-class customer experience further differentiates your business, maximizing customer loyalty and driving sustainable revenue growth.

In corporate level, the focus will be sustainable growth of your company and stability of your organization while boosting your bottom line behind strong commercial strategies which will work on optimization and risk mitigation.

In start-up/scale-up level, the focus will be unlocking rapid growth and disrupt the industry to ensure fast and sustainable expansion.

Overall Organization Build-up (key focus on sales, marketing and operations)

Setting up long, mid and short term company targets in terms of revenue and profile

Streamline commercial strategy to win on every channel

  • Brand creation and management
  • Competitive landscape analysis and action plan
  • Lead creation leveraging online and offline platforms
  • Portfolio sufficiency and management (produce or supply right products/SKUs)
  • Sales targeting anf forcasting
  • Joint business planning with key customers
  • True scorecard process to track and trace the business

Sales Organization

  • Organizational design
  • Hiring right people
  • Performance management/tracking
  • Field teams organization

Go-to-Market Design

  • Distributor/Direct Shipment mapping
  • Distributor network design
  • Distributor cost-to-serve and PL management
  • Family business coaching (especially for 2nd and 3rd gen)
  • Assessing potential synergies across different categories or brands

Customer Experience

  • Creating best-in-class customer journey (what do our customers want?)
  • Designing loyalty programs
  • Call center management (build up or transform) both in-house or outsource
  • Digital channels creating leveraging machine learning/AI via social media (e.g. Whatspp, Linkedin, Twitter, etc.)
  • Product creating and management required for perfect customer experience such as applications for end-customers or sales team
Supply Chain

SUPPLY CHAIN MANAGEMENT

In the face of constant disruption, Hublog helps leading companies build resilient and agile supply chains for sustainable growth. We combine deep consulting expertise with cutting-edge technology know-how to deliver unbiased solutions and unmatched capabilities. We will never walk you alone and from assessment to execution: We guide you every step of the way, from identifying gaps to implementing solutions and maximizing results. Our team of seasoned professionals leverages best practices, global networks, and market intelligence to craft robust strategies that adapt to changing needs.

  • E2E Supply Chain Evaluation & Analysis
  • OSupply Chain Organization Design & Development
  • S&OP process design & implementation
  • ERP & WMS Transition
  • SAP specific expert level design, control and go-live support
  • Supplier relationship management digitalisation
  • Vendor Managed inventory/store order management system implementation
  • Stock Optimizationn
  • Demand Planning Process Improvements
  • Warehouse Process Optimization
  • Distribution Network Design & Optimization
  • SC cost optimisation & zero loss analysis – Should Cost
  • SC performance tracking system implementation
  • Tender and contract management for warehousing/distribution outsource projects
  • 3PL Outsourcing Transition & 4PL management mentality.

REFERENCES

References

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